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Enviroscent

Enviroscent

Setting a new standard with their non-toxic, soot-free, leak- and spill-proof, sustainably-packaged, pet-friendly air fresheners and home fragrances products.
Project Specs
Project No.A8476
PlatformShopify Plus
Base ThemeDawn
URLenviroscent.com
Services
Creative Direction✔
Information Architecture✔
Theme Customizations✔
UI/UX Design✔
Mobile Optimization✔
App Integrations
Klaviyo✔
Gorgias✔
Recharge Subscriptions✔
Shopify 2.0✔
YOTPO✔
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Enviroscent

Create a shopping experience that looks great and is easy to maintain

 
 

  • Enviroscent, faced challenges with their outdated design and a confusing user experience, and an impossible to update codebase. The solution involved a complete redesign— making it fully responsive and optimized for mobile devices. The purchasing process was streamlined to reduce cart abandonment, while reducing technical debt.

  • We used Recharge’s Workflows engine to build simple, no-code rules that convert starter kits into recurring refill subscriptions. We also implemented some innovative “scent story” blocks to tell unique stories for individual variants without complex, custom templates.
 
 
 

Increase customer LTV

Build a loyal customer base with thoughtful user experiences

Subscriptions should not be complicated— especially for the customer. We completely revamped the existing subscription program so that customers can easily transition from a "Starter Kit" to a "Refill" without having to add multiple items to their cart. We also customized the checkout to display the adjusted rates for recurring orders.

 
 
 

Storytelling matters

Variant specific content for improved customer experiences

Architecting content inside of Shopify is always a challenging task. Understanding the differences between, products, variants, and establishing parent-child relationships can be difficult. We built a custom theme section that changes as the customer selects a variant to avoid having to load a new page. Now a customer can see the information relevant to the selected variant, which makes for a better browsing experience.

 
 
 

Low-Code Theme Rebuild

Built from the ground up, with simplicity in mind

Features need to be easy to manage, and require minimal technical knowledge. The previous website had custom features that were hard-coded and missing theme settings for easy updates. We intentionally simplified the content as well as the

 
 
 

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